Revenue-oriented Marketing

Building a productive channel requires dedication and resources. As part of our sales services, we can help startups reach to the highest number of potential channel partners and let them hear their story. Following a funnel approach, successful partners will always thrive over time and FND Group can help you to take the first step to find these winner channel partners.

Thus, international marketing requires a smarter way and a method to communicate with these information mavericks. Two methods that would assure successful sales-driven marketing require awareness and lead generation programs, both of which can be organized by FND Group.

Awareness

IT Startups, by nature, are unknown to many decision makers and influencers around the World. FND Group has developed a program that shares the required knowledge while improving the brand recognition.

The program called Inforogo helps the IT Startup spread the word to 9,000+ international channel partners and keep them abreast about latest news concerning solutions that the vendor provide.

Lead Generation

While every IT Startup has a budget for lead generation, few succeeds to generate revenue and directly tie any success to lead generation programs. The problem is, mostly lead generation programs are designed to be contacting people that have no previous knowledge of the IT Startup. Thus, the lead generation program mostly ends up as an awareness program.

Circumventing this issue require launching lead generation programs only to individuals that have previous access to the information about the company. Such lead generation programs require disciplined approach to Customer Relationship Management and Channel Management.

Bundled with other FND Group sales services, lead generation in the international markets resulted in 214% revenue increase and continued repeat business.

Basically, awareness programs assure identifying key individuals and lead generation programs help convert them to participate in the sales effort.